As our kids were playing at the edge of a pristine lake, we (Erika and Chelsie) were discussing the lack of skincare products that that we felt were clean, safe, and aesthetically pleasing for our kiddos. We had both been searching for products that met those criteria.  However, we could not find anything that our kids and ourselves were both equally excited about. So here we are, on a journey to create clean, positive and fun products for our kids.